21 February 2008

Welcome to the Improve Marketing Blog

As I was building and developing my publishing companies, I have been desperately searching for information, programs and tips about marketing. Like you are probably doing as well. Don't you want to improve your marketing and improve your services to your clients?

We all dedicate our time to developing the best products and services possible. In the mean time we study marketing. And we look out for everything that can make our business run smoothly and as easy as possible.

There is a lot of information to be found. I have read through expensive volumes with interesting theories. I have seen free reports with no more than three pages. Sometimes those free three pages brought more for my day to day practise than the high priced volumes...

I talked about this a lot with colleagues and friends. And because I am a publisher and author, I heard very often: "You should publish a book about this."

I won't do that. That is, not yet. Maybe in the far away future. You know, my publishing companies focus on products for children...

But I can share my information with you. I can be some sort of "filter". I can recommend products or sites to you. I can tell you what helped me, brought me insights or radical changes for the better. And that is what I decided to do.

What is available besides this blog that will be filled with information about how to improve marketing and your business?

First there is the site for those who wants to become a millionaire at last.
What will probably be very interesting for you as well, will be the area of personal development. Growing in business and growing as a person cannot be seperated in my opinion.

If you are interested in great gifts for your associates, relatives or friends, you can find the ultimate present in no time.

And of course there are my publishing companies. You might want to work with me, or you might have creative ideas about publishing. We just started outlining the concept for the english site. Check out our german publishing house die blaue GiRAFFE or the dutch sister die blauwe GiRAFFE to get an idea about our concept. We started out with our focus on children's picture books, but we are expanding into e-products. If you believe in Creativity in words, pictures and thinking as the most valuable tool to give to children, you might come up with a magnificent contribution...

But as said, this blog is meant to improve marketing...

Come back soon! Enjoy your progress!

Margot van Aanholt for Improve to Bloom